My name is Esther Jjumba Nassali, and I’m the founder of Simply Sleep. This brand began as a dream in my heart — Simply Sleep isn’t just a brand, it’s a piece of my soul. What started as a business became a healing journey, a quiet way of bringing myself back to life. Every pajama set reflects peace, softness, and the calm I’ve been chasing.  As a young African woman I am determined to build a global brand, something that would not only bring peace to people’s nights but also inspire others to chase their biggest dreams.

While this first collection may not be my original designs, they are a step toward my larger vision. I can’t wait to design my own pieces in the near future and bring you something truly unique — but for now, these pieces are just the beginning of a bigger journey.

Every item we create carries a part of my journey — from humble beginnings, countless late nights, and bold prayers for a bigger future. My goal is to continue designing original collections, collaborating with inspiring people, and building a brand that reminds you that even the wildest dreams can come true.

Thank you for being part of Simply Sleep, and part of my story.